Atomic Delights: Jonny Ive often speaks of care. It is an odd word to use as it doesn’t imply the traditional notion of “craftsmanship” in the classic, handmade sense. Nor does it imply quality or precision in the way a Japanese car manufacturer or German machine tool maker would. “Care” implies a respect for the … Continue reading “This isn’t a supply chain, it is a ritual Apple is performing to bring themselves up to the standards necessary to compete against companies with centuries of experience.”